Privacy Policy

Last Updated: 2/1/2026

Shelton & Associates ("we," "us," or "our") respects your privacy. This Privacy Notice ("Notice") describes the processing of Personal Information (defined below) that is provided, collected, or disclosed via the platform that links to this Notice ("Platform"). Please read this Notice carefully to understand our policies and practices regarding your Personal Information and how we will treat it.

Personal Information We Collect

We collect several categories of Personal Information from and about users. "Personal Information" means information that uniquely identifies, relates to, describes, or is reasonably capable of being associated with or linked to you. The categories of Personal Information we collect may include:

Contact Information – If you submit an inquiry or provide information on or through our Platform, we may collect contact information including name, mailing address, email address, and phone number.

Here is a list of some of the various ways we will use your information:

- Email you relevant and timely offers for our products and services;

- Text you about promotional specials you have opted into receiving;

- Text you appointment reminders and notifications about booking appointments;

- Improve the quality and content of information in our Website, including our services and/or product offerings;

- Process and deliver your electronic order, administer our online courses and other programs, and otherwise provide a high level of service and customer support to you and other customers;

- Provide timely replies and responses to your email and other requests, including providing ongoing customer service in response to any issues or concerns you may have about our Website or our products, services and/or features;

- Keep you informed (by email and text) of not only our own products and services, but also those of certain third parties that we determine would be of interest or valuable to you based on your express indicated interest;

- Solicit and request your feedback through email surveys and telephonic calls; and,

- Fulfill our legal and/or contractual obligations to you.

Communication Information – We may collect Personal Information contained within your communications with us via email, telephone, or otherwise, and in certain cases we may use third-party service providers to do so. Where permitted by applicable law, we may collect and maintain records of calls and chats with our agents, representatives, or employees.

Financial Information – We collect financial information related to services purchased including payment information.

Usage Information – When you use our Platform, we may automatically record information, including your Internet Protocol address (IP Address), geolocation of your device, browser type, referring URLs (e.g., the website you visited before coming to our Platform), domain names associated with your internet service provider, and any other information regarding your interaction with our Platform.

How We Collect Personal Information

From Third Parties – We may collect Personal Information from third parties, including but not limited to business partners, data analytics providers, mobile device providers, and Internet or mobile service providers.

Through Online Tracking Technologies – We use cookies and similar technologies to collect Personal Information automatically as our users navigate our Platform. For additional information regarding our use of these technologies, see the Cookies and Tracking Technologies section below.

How We Use Personal Information

To the extent permitted by applicable law, we use Personal Information:

Providing our services via the Platform, including maintaining or servicing accounts, creating and maintaining business records, and undertaking or providing similar services.

To optimize, improve, and maintain our Platform, including understanding how users interact with our Platform, gauging user interest in certain Platform functionality, and troubleshooting problems.

For internal research and development, such as testing, verifying, and improving the quality of our Platform.

For marketing and advertising, including using your information to send you messages, notices, newsletters, and surveys about our own or third parties' services that may be of interest to you. We also use Personal Information to conduct interest-based advertising as discussed in the Cookies and Other Tracking Technologies section below. You can also unsubscribe from any marketing emails or text messages that we may send you by following the instructions included in the email or text correspondence.

For communicating with you, such as responding to your questions and comments or notifying you of changes to our Platform.

For legal, security, or safety reasons, such as protecting our and our users' safety, property, or rights; complying with legal requirements; enforcing our terms, conditions, and policies; detecting, preventing, and responding to security incidents; and protecting against malicious, deceptive, fraudulent, or illegal activity.

As part of a corporate transaction, such as in connection with the sale of part or all of our assets or business, the acquisition of part or all of another business or another business' assets, or another corporate transaction, including bankruptcy.

How We Disclose Personal Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose Personal Information with prior consent or in the following circumstances:

Employees and Other Personnel – We may share Personal Information with our employees and personnel (such as contractors) who have a need to know the information for our business purposes.

Service Providers – We disclose your Personal Information with the service providers that we use to support our business, including but not limited to, data analytics providers, website hosting providers, and other technology providers.

Ad Tech Companies and Other Providers – We may share or make available limited Personal Information (such as a mobile device identifiers) with ad tech companies and other online service providers. When we share your Personal Information in this context, we follow applicable legal requirements, which may require that we provide opt-out rights or other individual rights.

Legal Obligation or Safety Reasons – We may disclose Personal Information to a third party when we have a good faith belief that such disclosure of Personal Information is reasonably necessary to (a) satisfy or comply with any requirement of law, regulation, legal process, or enforceable governmental request, (b) enforce or investigate a potential violation of any agreement you have with us, (c) detect, prevent, or otherwise respond to fraud, security or technical concerns, (d) support auditing and compliance functions, or (e) protect the rights, property, or safety of Shelton & Associates, its employees, and Providers, or the public against harm.

Merger or Change of Control – We may disclose Personal Information to third parties as necessary if we are involved in a merger, acquisition, or any other transaction involving a change of control in our business, including but not limited to, a bankruptcy or similar proceeding. Where legally required, we will give you notice prior to such disclosure.

Other – We may disclose Personal Information to third parties when explicitly requested by or consented to by you, or for the purposes for which you disclosed the Personal Information to us as indicated at the time and point of the disclosure (or as was obvious at the time and point of disclosure).

Cookies and Other Tracking Technologies

We and our service providers may use cookies and similar technologies to collect usage and browser information about how you use our Platform. The technologies we use for this automatic data collection may include cookies and web beacons that permit us to verify system and server integrity and generate statistics around the popularity of certain content. We process the information collected through such technologies, which may include or be combined with Personal Information, to help operate certain features of our Platform, to enhance your experience through personalization, and to help us better understand the features of our Platform that you and other users are most interested in.

How Long We Keep Your Personal Information

We retain Personal Information for as long as needed: (i) to conduct business with you; (ii) fulfill the purposes outlined in this Notice; and (iii) to comply with our legal obligations, resolve disputes, and enforce any agreements. Criteria we will use to determine how long to retain your Personal Information include the nature and length of our relationship with you; our legal rights, obligations, and retention requirements; and if we have an ongoing business purpose for retaining your Personal Information, such as communicating with you about ongoing or prospective Services you requested.

Links to Third-Party Websites

We are not responsible for the practices employed by any websites or services linked to or from our Platform, including the information or content contained within them. We encourage you to investigate and ask questions before disclosing Personal Information to third parties, since any Personal Information disclosed will be handled in accordance with the applicable third party's privacy policy.

International Use

If you are visiting our Platform from outside of the United States, please note that our Platform is hosted in the United States. Where permitted by applicable law, we may transfer the Personal Information we collect to the United States and other jurisdictions that may not be deemed to provide the same level of data protection as your home country, as necessary for the purposes set out in this Notice.

How We Protect Personal Information

We have implemented commercially reasonable measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure. Unfortunately, the transmission of information via the internet is not completely secure. Despite these efforts to store Personal Information in a secure environment, we cannot guarantee the security of Personal Information during its transmission or its storage on our systems.

Children's Privacy

We do not knowingly collect or solicit any Personal Information from children, as defined under applicable law, without verified written parental consent. If we learn that we have collected Personal Information from a child, we will promptly take steps to delete that information. If you believe we might have any information from or about a child, please contact us at [email protected].

California Residents

Under California Civil Code Section 1798.83, individuals who reside in California and who have an existing business relationship with us may request information about our disclosure of certain categories of Personal Information to third parties for the third parties' direct marketing purposes, if any. To make such a request, please contact us at [email protected]. Please be aware that not all information sharing is covered by the California privacy rights requirements and only information sharing that is covered will be included in our response.

Changes to this Notice

Please note that we may modify or update this Notice from time to time, so please review it periodically. If we make material changes to how we treat Personal Information, we will notify you according to applicable law. Unless otherwise indicated, any changes to this Notice will apply immediately upon posting to our Platform. You are responsible for periodically visiting our Platform and this Notice to check for any changes.

Contact Us

If you have any questions about our practices or this Notice, please contact us at [email protected]. Individuals with inquiries can also contact us at [email protected].